Horsham is the major commerce centre for the Wimmera/Mallee region, which includes such centres as Nhill, Halls Gap, Kaniva, Warracknabeal, Stawell and Ararat.
Horsham lies in the far west of the state approximately 140 kilometers from the South Australian border. Horsham is the halfway point between Adelaide and Melbourne on the busy Western Highway.
It is estimated that over 1,500 semi trailers pass through this region each day. Over a million tourists also visit the region each year to visit the majestic Grampians National Park. Established as a National Park in 1984, it is Victoria’s largest national park, occupying an area of 1,670 square kilometers.
Mixx FM also has FM transmitters located in Ararat and Kaniva. The station also produces a colour weekly newspaper, The Weekly Advertiser, which is circulated free to over 23,000 homes, business and RMB mail deliveries in the Wimmera Mallee. The Weekly Advertiser is a unique way to add additional reach to a radio campaign with special incentives being offered to advertisers that run on both stations and in the newspaper.
3WM 2 Stawell Road, Horsham VIC 3400
Postal Address: PO Box 606, Horsham VIC 3400
Phone: 03 5382 1351
Fax: 03 5381 1147